With a Lubin BBA in Advertising and Integrated Marketing Communications, you can rise above the competition at the largest and most visionary agencies, firms, and publishing houses in the world, with many having headquarters right here in New City.

• Ogilvy & Mather
• BBDO
• Omnicom
• Interpublic

New York City is home to a virtually endless range of multichannel media groups, smaller creative houses, and boutique agencies. You can intern at firms like these, so when you graduate you are equipped to prosper in this fast-paced industry.

As an advertising and integrated marketing communications professional, you’ll have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you’ll be prepared for a lifetime of success in a wide variety of settings.


Career Paths

• Account executive
• Brand manager
• Retail store buyer
• Event planner
• Event promoter
• Group sales manager
• Market research analyst
• Media analyst
• Media planner

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There’s no business like show business, and with a Lubin BBA in Arts and Entertainment Management, you will gain the skills you need to succeed in the business of arts and entertainment.

You can:

• Launch an exciting and fulfilling career with opportunities in performing arts and entertainment companies
• Manage in theatre companies, museums, dance companies, contemporary and classical music organizations, art galleries, talent representation and management companies, and television production firms
• See Broadway shows, visit the headquarters of entertainment companies, and meet leaders in arts organizations

And Pace is home to Bravo TV’s long-running Inside the Actors Studio 15-time Emmy-nominated series that is broadcast in 125 countries around the world reaching 89 million homes.

Recent guests interviewed include Jennifer Aniston, Jim Carrey, George Clooney, Bradley Cooper, Colin Firth, Al Pacino, James Franco, Brad Pitt, and members of the casts of Glee, Mad Men, and Modern Family.


Career Paths

• Four major broadcast networks including ABC, CBS, Fox and NBC,
• Four major film studios, and several independent studios, makes NY the second busiest film center next to Hollywood
• Nearly 1,400 not-for-profit arts and cultural organizations
• 17,000 media companies employ more than 300,000 people

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A Lubin BBA in Business Management will jump-start your career, giving you critical executive skills for any industry.

• Plan projects
• Manage enterprises
• Maximize opportunity

And where better to learn business than in metropolitan New York, home to more Fortune 500 headquarters than any other city in the world?

When you start with a Lubin BBA in Business Management, your career can take you anywhere. You have the versatility to begin in one career path and move laterally and vertically throughout your career.


Career Paths

• Managing director
• Vice president
• Technology director
• Administrative services manager
• Sales manager

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With a Lubin BBA in Entrepreneurship, you can create a future of your own choosing. Future entrepreneurs, innovators, and small business owners gain what they need for a successful launch.

• Business fundamentals
• Practice pitching a business idea
• Analyzing new product potential
• Powerful connections to other successful entrepreneurs

Your successful venture will reap outstanding rewards in satisfaction, wealth, and independence.

Versatility and independence are the hallmarks of an entrepreneurial career, whether you start your own business or provide an innovative spark in an established organization.


Career Paths

• Entrepreneur
• Small business owner
• Market research analyst
• Not-for-profit fundraiser
• Management consultant
• Marketing manager
• Sales manager

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Lubin is part of the CFA® Institute University Affiliation Program. CFA Institute recognizes that several of Lubin’s finance programs significantly integrate the CFA Program Candidate Body of Knowledge and emphasize the Code of Ethics and Standards of Practice.

Your Lubin BBA in Finance is the perfect way to launch your career in one of the most profitable sectors of the economy.

• Shape the financial futures of individuals and organizations
• Explore finance on a global scale
• Connect with executives at major financial institutions
• Apply theory to practice in real business settings

You’ll earn a respected BBA and be prepared to succeed across the broad spectrum of business and industry - and you’ll do it in the heart of New York City’s financial district.

Whether you want to join a corporation, government agency, financial institution, insurance company, or nonprofit organization, you’ll have both the conceptual background and the tools that will lead to the success of your organization and your own career.


Career Paths

• Bond broker
• Corporate finance
• Financial analyst
• Investment banker/broker
• Long-range planner
• Portfolio manager
• Retail financial services
• Venture capitalist

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With a Lubin BBA in Global Marketing Management, you can succeed anywhere, bringing your skills, connections, and savvy to bear on exciting and dynamic challenges in.

• Brand management
• Customer analysis
• Market analysis and research
• Product planning

Through Lubin, you can take your studies abroad to see marketing in action around the world.

Yet, there’s no better place in the world to study marketing than in the heart of metropolitan New York City, the headquarters of Fortune 500 companies, including global heavyweights spanning the financial, marketing, advertising, and entertainment sectors: Interpublic, Omnicom, Viacom, Virgin Media, McGraw-Hill, and WarnerMedia.


Career Paths

• Account executive
• Brand manager
• Retail store buyer
• Event planner
• Event promoter
• Group sales manager
• Market research analyst
• Media analyst
• Media planner

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With a Lubin BBA in Hospitality and Tourism Management, you really can go anywhere—a five-star Manhattan restaurant, an elite hotel in Hong Kong, or a sustainable tourism site in Brazil.

You can:

• Launch an exciting and fulfilling career with opportunities to work in destinations around the world
• Manage prestigious venues in New York
• Even start your own business

Lubin’s Hospitality and Tourism Management concentration:

• Is the only AACSB-accredited program in the New York City area
• Focuses on management unlike other programs that emphasize technical skills
• Prepares you to rise to leadership positions in tourism, hotel and restaurant management, and event planning and management

And studying in a city with so many five-star establishments advances you faster!


Career Paths

• Event planner
• Hotel manager
• Restaurant manager
• Director of operations
• Tourism entrepreneur

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With a Lubin BBA in Sports Marketing, you can find yourself at the center of a high-profile industry.

• Interning or working at the top sports companies
• Negotiating sponsorship deals for Fortune 500 companies
• Working on new product ventures for professional teams like the NY Knicks, NY Mets and Brooklyn Nets

On the Pleasantville Campus, Pace competes with many NCAA Division II teams in football, basketball, baseball, softball, swimming and soccer. Combine your passion for sports with professional training unmatched by any other area sports marketing program in the immediate New York Metropolitan area. Out-of-classroom experiential learning opportunities provided by Pace Athletics and external venues, coupled with faculty specialists in their field teaching courses, are a winning combination in this program.


Career Paths

• Sport agent/talent manager
• Account coordinator
• Brand manager
• Event coordinator
• Corporate sales director
• Public relations manager

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Your Lubin BBA in International Management can lead to intriguing work and excellent rewards anywhere in the world.

Through Lubin coursework, internships, field studies, and study abroad, you learn:

• To work with people from other cultures
• How markets interact across continents
• Business and culture of your chosen global region

And where better to start your career than in New York City, home to more Fortune 500 corporations than any other city in the world?

As a graduate with a degree in International Management from Lubin, you’ll have the business, language, and cross-cultural communication skills to succeed in the global economy, including multinational corporations, government agencies, international nonprofits, and more.


Career Paths

• International marketing manager
• International brand manager
• Economist
• Import/export agent
• Management analyst
• International management consultant
• International media planner
• International account executive
• Supply chain manager
• Trade development officer
• Translator

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Your Lubin BBA in Human Resources Management prepares you for a rewarding career in a critical role drawing value out of an organization’s workforce capital, its human resources.

• People
• Knowledge base
• Innovative capacity

We draw on the vast resources of the New York business world to help you, bringing top human resources professionals to campus to lecture and participate in panels. You’ll gain expertise in compensation, benefits, talent development, and recruitment, so that you can enjoy upward professional and financial mobility.


Career Paths

• Compensation, benefits, and job analysis specialist
• Director of human resources
• Director of industrial relations
• Diversity coordinator
• Employment, recruitment, and placement specialist
• Human resources generalist
• Human resources information system specialist
• International human resources manager
• Labor relations manager
• Compensation specialist
• Training and development manager
• Work-life manager

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With your Lubin BBA, you can rise quickly in a highly profitable career.

You will:

• Enter the fastest growing business discipline
• Prepare thoroughly for specialized credentials in certified management accounting and certified internal auditing
• Enjoy an uncommon dual AACSB accreditation, in both business and accounting
• Be well positioned to rise to the C-Suite

And where better to gain a foothold in the business world than here in metropolitan New York City, the worldwide financial center?

As an accountant, you may have your own business or work for an accounting firm. However, accountants also work within corporations and often rise to leadership positions.


Career Paths

• Public accountant
• Internal auditor
• Management consultant
• Management accounting
• Financial analyst
• Forensic accountant

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Your Lubin BBA in Business Analytics gives you the technical edge for a satisfying analytical career in:

• Data analytics
• Financial engineering
• Risk management
• Market research
• Management consulting

Leverage your logical approach to solve the most difficult business problems. The BBA in Business Analytics offers:

• Training in the cutting-edge tools and analytical techniques that are in demand
• Connections with successful people in every industry
• Internships and other career opportunities

As of August 2018, LinkedIn data showed a dramatic shortage of people with data science skills.

With technical skills that are in demand in every industry, Business Analytics graduates can look forward to job growth, mobility, and ongoing paths for advancing their knowledge and careers.


Career Paths

• Business analyst
• Operations research analyst
• Management consultant
• Market research analyst
• Financial analyst
• Data analyst
• Operations analyst

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